LogoSmartz comes with lots of example logos divided by subject, which you can edit and personalize. This is the most simple way to create a logo, but if you're a little more confident you can start from scratch. There's a collection of clip art you can use, changing the color and size to suit your design.
The interface works with layers, so you create your logo step by step, and can always go back and edit objects when necessary. LogoSmartz is definitely aimed at beginners - Photoshop professionals will find it's missing the complex tools in Adobe's application. However, it's much more accessible than Photoshop, and with some effort anyone will be able to create a logo to suite them.
The only problem with LogoSmartz is that it's based in Flash - this means it uses more system resources than necessary, and more annoyingly that the right-click only activates the Flash menu. That may seem a small issue, but it makes the program less usable as it removes easy to reach features that most users will be used to seeing in the context menu.
Despite being made in Flash, LogoSmartz is an easy to use and flexible logo creator that anyone will be able to pick up and use.